Just like any other marketing material, a marketing brochure should be: Whether you segment your market by age, buying cycle, income, location, or lifestyle choices, your brochure’s messaging and imagery should be designed with a specific customer segment in mind. A black and white brochure with a single-color accent is really easy to get right, and can be quite impactful: Reds and blues are classic, but if you can, pull a highlight color from one of your images for a cohesive look: Last but certainly not least, leave lots of space in your brochure design. Present them after warming up your leads, and your marketing content is bound to convert. Compared to a flyer or any form of handouts, a printed business brochure is usually made up of higher-quality paper and illustrated with different colors and graphics. Outsourcing copywriting can free up your time and let you focus on designing your content. Ultimately, you want to generate leads. Inconsistency in image style and color can make your brochure design look unprofessional and will distract from the real hero – your product and your copy. It’s standard practice to put the essential contact information in the middle, check out this trifold brochure template: That leaves one final section that needs some content. Content Marketing Trifold Brochure (PSD) Perfect for marketing companies, ad agencies, and digital industries, this tri-fold company brochure has a sharp and modern cut. Keep your layout the same, but swap out colors, images, and copy: Sources: Rebecca Finn, Gresham Design, Etienne Axelos. Brochures vary in content and length, but most follow a standard format. Charts and graphs are easier to understand and more pleasing to the eye. Leaving space for your content to breathe will really make that stuff shine: Similarly, it’s easier to pull off a simple, minimalist design than a flashy one, so don’t hesitate to stick with a white background with black or grey text. Create definition between different sections by placing large images in the background of some sections and leaving others blank: Or use a solid color in the background to brighten things up: And add texture by adding image overlays on background images. Instantly Download Business Brochure Templates, Samples & Examples in Microsoft Word (DOC), Adobe Photoshop (PSD), Adobe InDesign (INDD & IDML). For example, explaining that your company’s investment fund increased an average of 8% per year while your competitors were stuck at 4% or 6% may get lengthy. The easiest way to make text look good in a brochure is to centre it horizontally within each of the six sections. Why you should incorporate interactive web-based content into your marketing collateral. But if your content doesn’t quite fit perfectly, or if you want to make your brochure design a little more personal, there are a few key tactics you can use to ensure you end up with something you can be proud of. Getting and keeping your audience’s attention is a constant challenge for marketers, but luckily, web-based content … People expect a “real” … It’s important that these headings deliver meaning independently without requiring any further explanation. Visitor conversion in ecommerce. 2. Outsourcing copywriting can free up your time and let you focus on designing your content. If you want customers to know you mean business, you need a brochure. With your copy under control, it’s time to collect images to add visual interest to your brochure design. Marketing brochures help companies market their products or services. We are a small Digital Cable TV and High Speed Internet Provider. Digital Content Marketing Brochure Template. Your brochure should highlight what clients will gain from the consultation and give them the contact information they’d need to book one. Internet marketing is great, but you’ll get the best results if you use it in conjunction with other tools. She’s particularly interested in helping people communicate complex information. It is made by simple shapes Although looks very professional. Before you spend any time planning or writing brochures, make sure you understand your customer. Flip PDF offers a seamless e-brochure publishing solution for E-marketing publishers and small business owners, integrating conversion, design, distribution and more .. By leveraging Flip PDF for creation, everyone, even without any programming skills, can author an impressive e-brochure. 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